stereotypes have no place these holidays

The holiday season brings a myriad of catalogues and gift guides selling kids’ toys. Many toy retailers use gendered marketing which influences children and consumers alike, by sending strong messages about the appropriateness of their choices. Colour codes, labels and imagery all have a narrowing effect on our children’s perspectives. Tell me more…

Boy and girl with tree

stereotypes have no place these holidays

The holiday seasons brings a myriad of catalogues and gift guides selling kids’ toys. Many toy retailers use gendered marketing which influences children and consumers alike, by sending strong messages about the appropriateness of their choices. Colour codes, labels and imagery all have a narrowing effect on our children’s perspectives. Tell me more…

Boy and girl with tree
Girl playing with truck

No bullying over the rainbow

Gendered marketing informs children’s feelings about whether it’s socially acceptable to show interest in a toy. Some take this “knowledge” into the playground, where they quickly chastise any child who demonstrates an interest in the “wrong” colour or toy for their gender. Children also may be learning not to show interest in certain toys for fear of being teased. Tell me more…

No bullying over the rainbow

Gendered marketing informs children’s feelings about whether it’s socially acceptable to show interest in a toy. Some take this “knowledge” into the playground, where they quickly chastise any child who demonstrates an interest in the “wrong” colour or toy for their gender. Children also may be learning not to show interest in certain toys for fear of being teased. Tell me more…

Girl playing with truck

It’s 2017

Corporations’ interests lie in making money, not in childhood development. Don’t let them dictate your child’s interests, skills, perspectives… their future.
It’s time to bring gender equality to the world of toys and children.
Let’s create opportunities for kids to develop a broad range of skills, support them in discovering a whole rainbow of colours, encourage them to learn about themselves and each other, free from the limitations of gender stereotypes.
We’re raising individuals. Not gender stereotypes.

Raise your voice

Gendered toys

It’s 2017

Corporations interests lie in making money, not in childhood development. Don’t let them dictate your child’s interests, skills, perspectives… their future.

We’re raising individuals. Not gender stereotypes. Raise your voice

Gendered toys
$0b
Global toy revenue

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Average yearly spend

0b
Children

0
Opportunity

VOICES OF SUPPORT


Dr Elizabeth Sweet

Lecturer | Department of Sociology
University of California, Davis

Dr Elizabeth Sweet

Dr Christia Brown

Developmental Psychologist
Author of Parenting Beyond Pink and Blue

Dr Christia Brown

Dr Michael Flood

Senior Lecturer in Sociology | University of Wollongong
ARC Future Fellow (2015 – 2018)

Dr Michael Flood

Dr Jennifer Shewmaker

Associate Professor of Psychology | Abilene Christian University
Author of Sexualized Media Messages and Our Children

Dr Jennifer Shewmaker

Dr Megan Fulcher

Associate Professor of Psychology at Washington & Lee University in Lexington, VA

Dr Megan Fulcher

Senator Larissa Waters

Deputy leader of the Australian Greens’
Spokesperson on the Environment and Biodiversity, Women, Resources, Mining and Coal

Senator Larissa Waters

Dr Koa Whittingham

Psychologist, Author and Research Fellow
The University of Queensland

Dr Koa Whittingham

Lori Day

Educational Psychologist
Consultant at Lori Day Consulting

Lori Day

Sally Richardson

National Program Director
Safe Schools Coalition Australia

Sally Richardson

Dr Deborah Siegel

Founder, Girl Meets Voice

Dr Deborah Siegel

Julie Huberman

Co-Founder – Play Unlimited

Julie Huberman

Thea Hughes

Co-Founder – Play Unlimited

Thea Hughes

TAKE THE PLEDGE


Show your public support for our campaign by using the link below to record your personal message about why you think it’s important to #GiveGiftsNotStereotypes.

Camera shy? Write a line or two for the Pledge Wall.

Add Your Voice!

THE VIDEO WALL

Here are the latest voices of support.
Want to speak out in support and join them?
Record your video here.

THE PLEDGE


"I pledge to support 'No Gender Stereotypes December' because I encourage every child's freedom to choose, to grow and develop, to be themselves without the limiting influence of gender stereotypes.

Gender stereotypes limit children's imaginations, perceptions and development, also perpetuating inequality. It sends an important message when we give gifts, not stereotypes."

THE PLEDGE WALL

The good people below have declared their support and taken the pledge:

Here's the latest heroes::
Jill Braunstein McLean United States

Colors belong to everyone! I pledge to support "No Gender Stereotypes December" and "No Gender Stereotypes ALLYEAR LONG."

13/12/2015 at 1:29 pm
Julie Sissman New York United States

Don't put our children in gender boxes! Keep the world of opportunities open for each and every one.

13/12/2015 at 9:50 am
Sarah Mozelle United States

Thank you! Toys and colors and imagination and freedom of expression and exploration for all 🙂

13/12/2015 at 4:04 am
Yuna Dream Big Friends Seoul South Korea

We LOVE this concept! We are making dolls of boys and girls, FOR boys and girls: http://kck.st/1POfuRK

10/12/2015 at 5:21 am
Annette Clarke Sandringham Australia

Let play be play.

05/12/2015 at 7:38 am
Anne Corbert Manchester United Kingdom

I live by these values with my three kids. I hope everyone else can take some of them on board.

04/12/2015 at 8:42 pm
Carrieann Rainey Belfast United Kingdom

Toys for all
Play, imagine and enjoy
Xxx

04/12/2015 at 6:40 pm
David Hewitt Santa Monica United States

Let's give gender stereotypes the flick.

04/12/2015 at 12:18 pm
Alex Mills Cranbourne Australia

Everybody should get on board this bus.

04/12/2015 at 10:16 am
Jo Debono Cranebrook Australia

This is so important for our society and our world. Gender equality must take prime importance at these early formative stages, and my pledge is to encourage this whenever tge opportunity presents.

04/12/2015 at 7:36 am
Deborah Siegel Chicago United States

I want my boy/girl twins to have full access to the range of human behavior and emotion afforded them - toy companies, don't box us in!

04/12/2015 at 4:27 am
Aaron Fraser Melbourne Australia

This initiative should be sponsored. Get that bloody message out there! Make people uncomfortable! Is anyone uncomfortable in a department store? Do they get to do that to you?

03/12/2015 at 6:53 pm
Autumn Garrod Asheville United States

Let kids be kids. I want girls and boys to be their own true selves-not what marketing molds them into.

03/12/2015 at 6:41 am
Gisella Belleri Brescia Italy 02/12/2015 at 11:45 pm
Helenr Rand Sunshine Coast Australia

Go, No gender December !!!

02/12/2015 at 8:05 pm
Bruce G Cairns Australia

We should have done this long ago.

02/12/2015 at 6:40 pm
Margret Schuller Sydney Australia

I support the 'No Gender Stereotypes December' pledge, because I strongly belief that stereotyping limits the development of both genders, restricts their imagination and creates in inequities

02/12/2015 at 6:37 pm
Jocelyn Hansen Tuerong Australia 02/12/2015 at 5:44 pm
Jenny Cox Armidale Australia

My kids will never be defined by colours.

02/12/2015 at 5:24 pm
Christine Simmons Brisbane Australia

Can't they use ages or interests rather than colours and gender?

02/12/2015 at 4:36 pm
Angela Kerr Perth Australia

I don't want my children growing up in a world that limits and stereotypes them based on their gender.

02/12/2015 at 1:39 pm
Tomas Aalbers Amsterdam Netherlands 02/12/2015 at 11:51 am
Anne Huberman Peterborough, NH United States

I've already sent my holiday gifts off to my two marvelous Australian granddaughters, and I'm confident that they do not promote gender stereotypes.

02/12/2015 at 6:33 am
Anjani Purohit London United Kingdom 02/12/2015 at 4:35 am
Carole Moss St.Catharines Canada

This is so incredibly important. Thank you. I pledge to give gifts, not stereotypes this Christmas -- and every birthday, special event and holiday. Kids should not be limited by gendered marketing based in archaic gender scripts. We need more gender free options for clothing and toys. Keep up the good work!

02/12/2015 at 1:31 am
D B Cambridge United Kingdom

Life without limits!

02/12/2015 at 1:26 am
Jamie Jones Taunton United Kingdom

My daughter's first Christmas will not support gender stereotypes!

01/12/2015 at 11:17 pm
Nadine Krejci Wollongong Australia

Here's to knocking down the blue-pink divide.

01/12/2015 at 10:14 pm
Katie Pitman Nairne Australia

My daughter loves baby dolls, cars and dinosaurs, my friend's son loves diggers and ballerinas. None of these toys are gender specific because there is no gender specific toys. Both boys and girls need to be exposed to a wide range of role models and a wide range of play. The more we allow them to fund their way and play with everything the more they learn

01/12/2015 at 9:37 pm
Samantha Turnbull Byron Bay Australia

I pledge to support No Gender Stereotypes December because my children are individuals. I give them gifts based on their interests, not what I or marketers think they 'should' like.

01/12/2015 at 9:33 pm
Dani Stockwell Dartford United Kingdom

This is SO important. My 5 year old has not been exposed to the gendered toys and clothes by us, but some ideas have crept in through tv and other people. This campaign as well as other similar ones are needed and I'll happily support them. Merry Christmas

01/12/2015 at 8:42 pm
Alberto Barnes Quebec Canada

You guys lift my spirits every Christmas this past few years. Keep up the hope.

01/12/2015 at 7:46 pm
Anthony Stynes Calirfornia United States

Please, please, keep pushing this issue. You don't know how much it means.

01/12/2015 at 7:44 pm
Philippa Clarke Radstock United Kingdom

At 2 years old this December, my child's possibilities are endless and I reject anything that seeks to put limits on her opportunities #givegiftsnotstereotypes

01/12/2015 at 7:02 pm
Calum MacLeod Mt Kembla Australia

It is hard to change your perception of what boys and girls toys are but it is so important. We can make this change in one generation!

01/12/2015 at 3:16 pm
Thea Hughes Tweed Coast Australia

In pledging to #GiveGiftsNotStereotypes because all children are unique individuals. I'm encouraging my children to discover who they are for themselves, without the limitations of gender stereotypes. I want them to feel free to enjoy all the colours of the rainbow, to explore all the toys and activities that interest them. I don't want my children to feel limited by stereotypes.

01/12/2015 at 12:15 pm
Andrew Hughes Northern NSW Australia

Here's hoping that the tide is turning and this campaign won't be necessary next December.

01/12/2015 at 12:08 pm
Alexandra Lewis Gargett Melbourne Australia

When I think of my childhood lego immediately pops in to my head. I loved playing with the stuff. I would be devastated if my 15mo daughter grew up believing she wasn't supposed to play with lego because 'it is for boys'.

01/12/2015 at 9:36 am
Coralie Alison Melbourne Australia

I am taking the 'No Gender Stereotypes December' pledge because gender inequality is one of the drivers of violence against women. We all have a part to play in changing culture.

01/12/2015 at 9:19 am
Lorna Hughes Springwood Australia

I fully support No Gender December. The gifts I give my grandchildren are based on their interests not their gender.

01/12/2015 at 8:23 am


Share your thoughts on this. Start a conversation with friends or family about celebrating your child as an individual. Invite them to join you in declaring December stereotype-free.