stereotypes have no place these holidays

The holiday season brings a myriad of catalogues and gift guides selling kids’ toys. Many toy retailers use gendered marketing which influences children and consumers alike, by sending strong messages about the appropriateness of their choices. Colour codes, labels and imagery all have a narrowing effect on our children’s perspectives. Tell me more…

Boy and girl with tree

stereotypes have no place these holidays

The holiday seasons brings a myriad of catalogues and gift guides selling kids’ toys. Many toy retailers use gendered marketing which influences children and consumers alike, by sending strong messages about the appropriateness of their choices. Colour codes, labels and imagery all have a narrowing effect on our children’s perspectives. Tell me more…

Boy and girl with tree
Girl playing with truck

No bullying over the rainbow

Gendered marketing informs children’s feelings about whether it’s socially acceptable to show interest in a toy. Some take this “knowledge” into the playground, where they quickly chastise any child who demonstrates an interest in the “wrong” colour or toy for their gender. Children also may be learning not to show interest in certain toys for fear of being teased. Tell me more…

No bullying over the rainbow

Gendered marketing informs children’s feelings about whether it’s socially acceptable to show interest in a toy. Some take this “knowledge” into the playground, where they quickly chastise any child who demonstrates an interest in the “wrong” colour or toy for their gender. Children also may be learning not to show interest in certain toys for fear of being teased. Tell me more…

Girl playing with truck

It’s 2018

Corporations’ interests lie in making money, not in childhood development. Don’t let them dictate your child’s interests, skills, perspectives… their future.
It’s time to bring gender equality to the world of toys and children.
Let’s create opportunities for kids to develop a broad range of skills, support them in discovering a whole rainbow of colours, encourage them to learn about themselves and each other, free from the limitations of gender stereotypes.
We’re raising individuals. Not gender stereotypes.

Raise your voice

Gendered toys

It’s 2018

Corporations interests lie in making money, not in childhood development. Don’t let them dictate your child’s interests, skills, perspectives… their future.

We’re raising individuals. Not gender stereotypes. Raise your voice

Gendered toys
$0b
Global toy revenue

$0
Average yearly spend

0b
Children

0
Opportunity

VOICES OF SUPPORT


Dr Elizabeth Sweet

Lecturer | Department of Sociology
University of California, Davis

Dr Elizabeth Sweet

Dr Christia Brown

Developmental Psychologist
Author of Parenting Beyond Pink and Blue

Dr Christia Brown

Dr Michael Flood

Senior Lecturer in Sociology | University of Wollongong
ARC Future Fellow (2015 – 2018)

Dr Michael Flood

Dr Jennifer Shewmaker

Associate Professor of Psychology | Abilene Christian University
Author of Sexualized Media Messages and Our Children

Dr Jennifer Shewmaker

Dr Megan Fulcher

Associate Professor of Psychology at Washington & Lee University in Lexington, VA

Dr Megan Fulcher

Senator Larissa Waters

Deputy leader of the Australian Greens’
Spokesperson on the Environment and Biodiversity, Women, Resources, Mining and Coal

Senator Larissa Waters

Dr Koa Whittingham

Psychologist, Author and Research Fellow
The University of Queensland

Dr Koa Whittingham

Lori Day

Educational Psychologist
Consultant at Lori Day Consulting

Lori Day

Sally Richardson

National Program Director
Safe Schools Coalition Australia

Sally Richardson

Dr Deborah Siegel

Founder, Girl Meets Voice

Dr Deborah Siegel

Julie Huberman

Co-Founder – Play Unlimited

Julie Huberman

Thea Hughes

Co-Founder – Play Unlimited

Thea Hughes

TAKE THE PLEDGE


Show your public support for our campaign by using the link below to record your personal message about why you think it’s important to #GiveGiftsNotStereotypes.

Camera shy? Write a line or two for the Pledge Wall.

Add Your Voice!

THE VIDEO WALL

Here are the latest voices of support.
Want to speak out in support and join them?
Record your video here.

THE PLEDGE


"I pledge to support 'No Gender Stereotypes December' because I encourage every child's freedom to choose, to grow and develop, to be themselves without the limiting influence of gender stereotypes.

Gender stereotypes limit children's imaginations, perceptions and development, also perpetuating inequality. It sends an important message when we give gifts, not stereotypes."

THE PLEDGE WALL

The good people below have declared their support and taken the pledge:

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I would like all children to know that gender is as inclusive and boundless as all the colors on a Christmas tree.

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07/12/2017 at 4:14 pm
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06/12/2017 at 3:06 pm
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Being a teacher, I work every day to break down these stereotypes. We have a gender neutral classroom with full provision where the children have access to knex. This came in a big blue box, we unpacked it into clear boxes and on average the girls spend more time in that area than the boys. Would this have been the same if we left it in a blue box? Probably not. All children should be presented with the same opportunities regardless of gender.

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I have twin girls one girl loves glitter and unicorns and the other girl loves batman and pirates I have never told them what to play with it has just been there to chose. My son had a dolls pram and used to push superman around in it just let children free to play with whatever they choice.

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23/08/2017 at 2:41 pm
Suzanna Traficante Melbourne Australia

Gender stereotypes should not exist
And why are children on the list
They should be able to play and grow
The way they want and the way they know
Don't try and teach them how to live
When gender rules are all you give
They deserve freedom and a choice
So don't take away their only voice

11/07/2017 at 11:56 am
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Everyone deserves to be happy, especially children. Let them decide what toys they want to play with and what clothes they want to wear. Allow them to figure out who they are as individuals & encourage it rather than pushing them to be what society says they should be. We’re supposed to protect & love & inspire children, not judge them & make them feel ashamed/embarrassed of who they are. If playing football makes her happy, great! If pushing a baby carriage around makes him happy, great! Who are we to tell others that they are wrong for doing the things that make them happy, especially when it has absolutely nothing to do with us & has no personal effect on us?!

04/05/2017 at 1:09 am
Theresa Fox Fairfax United States

I pledge to give my daughter the best chance at life, equality, education, and success (in all that she does). I pledge to fight against a grandmother who rolls her eyes when I say that I will exchange or toss all things pink and gender-specific (I will not donate it, as I refuse to dumb down those who are less fortunate and have even more of an uphill battle). I pledge to never say in front of my daughter that I am not good at math and science. I pledge to make STEM subjects fun and interesting for her. I pledge to raise my daughter to be as tough, resourceful, and self-reliant as my parents -- and particularly, my father--raised me. I pledge to teach her that Home Depot and Lowes are exciting and that tools are cool; that fixing things give a sense of accomplishment; and that you don't need a boy to change your tire/light-bulb/air filter/shower head/smoke detector battery/storm door/etc. I pledge to do all that I can in this fight for all children, and not just my own.

05/01/2017 at 3:25 am
Rafael Riñón Melbourne Australia

Parents and their problems go on and on, and they aren't solved, they're dealt with.
Miss my little daughter almost 5 years without news... I hope to all of you to belive in anti-bulling like me:
Wish you a Merry Christmas.

23/12/2016 at 5:26 pm
Sian Scelly Eight Mile Plains (Brisbane) Australia

It is so hard being a mother seeing my little almost 4 year old feeling shame for wanting to play with "girls" toys. The media and shops need to stop labelling toys. Going into shops like Big W with huge signs saying Boys Toys and Girls Toys and having my child cry because My Little Pony and Pretend Play is in the girl section, which boys can't play with makes me sick.

20/12/2016 at 11:41 am
Clara Nepse Paris France 15/12/2016 at 8:42 pm
Laura Michard Melbourne Australia

This is about giving children the freedom to be themselves. How could you not support that : )

15/12/2016 at 4:47 am
Kerry Whiteside Melbourne Australia 12/12/2016 at 10:40 pm


Share your thoughts on this. Start a conversation with friends or family about celebrating your child as an individual. Invite them to join you in declaring December stereotype-free.