stereotypes have no place these holidays

The holiday season brings a myriad of catalogues and gift guides selling kids’ toys. Many toy retailers use gendered marketing which influences children and consumers alike, by sending strong messages about the appropriateness of their choices. Colour codes, labels and imagery all have a narrowing effect on our children’s perspectives. Tell me more…

Boy and girl with tree

stereotypes have no place these holidays

The holiday seasons brings a myriad of catalogues and gift guides selling kids’ toys. Many toy retailers use gendered marketing which influences children and consumers alike, by sending strong messages about the appropriateness of their choices. Colour codes, labels and imagery all have a narrowing effect on our children’s perspectives. Tell me more…

Boy and girl with tree
Girl playing with truck

No bullying over the rainbow

Gendered marketing informs children’s feelings about whether it’s socially acceptable to show interest in a toy. Some take this “knowledge” into the playground, where they quickly chastise any child who demonstrates an interest in the “wrong” colour or toy for their gender. Children also may be learning not to show interest in certain toys for fear of being teased. Tell me more…

No bullying over the rainbow

Gendered marketing informs children’s feelings about whether it’s socially acceptable to show interest in a toy. Some take this “knowledge” into the playground, where they quickly chastise any child who demonstrates an interest in the “wrong” colour or toy for their gender. Children also may be learning not to show interest in certain toys for fear of being teased. Tell me more…

Girl playing with truck

It’s 2018

Corporations’ interests lie in making money, not in childhood development. Don’t let them dictate your child’s interests, skills, perspectives… their future.
It’s time to bring gender equality to the world of toys and children.
Let’s create opportunities for kids to develop a broad range of skills, support them in discovering a whole rainbow of colours, encourage them to learn about themselves and each other, free from the limitations of gender stereotypes.
We’re raising individuals. Not gender stereotypes.

Raise your voice

Gendered toys

It’s 2018

Corporations interests lie in making money, not in childhood development. Don’t let them dictate your child’s interests, skills, perspectives… their future.

We’re raising individuals. Not gender stereotypes. Raise your voice

Gendered toys
$0b
Global toy revenue

$0
Average yearly spend

0b
Children

0
Opportunity

VOICES OF SUPPORT


Dr Elizabeth Sweet

Lecturer | Department of Sociology
University of California, Davis

Dr Elizabeth Sweet

Dr Christia Brown

Developmental Psychologist
Author of Parenting Beyond Pink and Blue

Dr Christia Brown

Dr Michael Flood

Senior Lecturer in Sociology | University of Wollongong
ARC Future Fellow (2015 – 2018)

Dr Michael Flood

Dr Jennifer Shewmaker

Associate Professor of Psychology | Abilene Christian University
Author of Sexualized Media Messages and Our Children

Dr Jennifer Shewmaker

Dr Megan Fulcher

Associate Professor of Psychology at Washington & Lee University in Lexington, VA

Dr Megan Fulcher

Senator Larissa Waters

Deputy leader of the Australian Greens’
Spokesperson on the Environment and Biodiversity, Women, Resources, Mining and Coal

Senator Larissa Waters

Dr Koa Whittingham

Psychologist, Author and Research Fellow
The University of Queensland

Dr Koa Whittingham

Lori Day

Educational Psychologist
Consultant at Lori Day Consulting

Lori Day

Sally Richardson

National Program Director
Safe Schools Coalition Australia

Sally Richardson

Dr Deborah Siegel

Founder, Girl Meets Voice

Dr Deborah Siegel

Julie Huberman

Co-Founder – Play Unlimited

Julie Huberman

Thea Hughes

Co-Founder – Play Unlimited

Thea Hughes

TAKE THE PLEDGE


Show your public support for our campaign by using the link below to record your personal message about why you think it’s important to #GiveGiftsNotStereotypes.

Camera shy? Write a line or two for the Pledge Wall.

Add Your Voice!

THE VIDEO WALL

Here are the latest voices of support.
Want to speak out in support and join them?
Record your video here.

THE PLEDGE


"I pledge to support 'No Gender Stereotypes December' because I encourage every child's freedom to choose, to grow and develop, to be themselves without the limiting influence of gender stereotypes.

Gender stereotypes limit children's imaginations, perceptions and development, also perpetuating inequality. It sends an important message when we give gifts, not stereotypes."

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Share your thoughts on this. Start a conversation with friends or family about celebrating your child as an individual. Invite them to join you in declaring December stereotype-free.